










A 60–90-second ritual for roots that look thicker.
Used 3–4 times a week for 30 days, our rosemary shampoo helps gently purify the scalp and reduce breakage, for visibly fuller, softer and shinier hair.
✅ Less hair in the drain in 2–4 weeks*
✅ Light volume at the roots, without a heavy film
✅ Light herbal scent, fresh and soothed scalp

Why this trio of active ingredients?
🌿 Rosemary — helps to gently purify the scalp for a lasting feeling of cleanliness and visibly lighter roots.
🥥 Coconut oil — provides nourishment and suppleness for softer lengths and less breakage from brushing.
🧴 Hydrolysed keratin — micro-proteins that adhere to the fibre to smooth the appearance of damage and visually strengthen the hair.
FAQ
What does ELOVYA shampoo actually do?
ELOVYA gently cleanses, balances the scalp and strengthens the hair fibre. Rosemary helps keep the roots fresh, coconut oil nourishes and softens, and hydrolysed keratin fills and smooths damaged areas. The result: less breakage, greater softness and shine, and visibly fuller hair over time.
Does it really help against hair loss?
ELOVYA is not a medical treatment for alopecia. It acts on a cosmetic level: a healthier scalp, less breakage and better quality hair, factors that can reduce the perception of hair loss and give a thicker appearance.
When will I see results?
After 1–3 washes: softer, shinier hair and a clean feeling.
In 2–4 weeks: less oily roots/reduced dandruff in some people.
In 6–8 weeks: less breakage, more even volume and thickness.
Tip: take “before/after” photos of your centre parting in the same light.
Who is it suitable for?
For all hair types (fine, normal, dry, oily) and sensitive scalps. Ideal if you have fine/thinning hair, oily roots or dry/damaged lengths. Suitable for women and men.
Is it safe on coloured, straightened/keratin-treated or curly hair (CGM)?
Yes. Sulphate-free, silicone-free, paraben-free formula.
Coloured/highlighted hair: gentle cleansing that helps preserve shine.
Keratin treatments/straightening: compatible.
Curly hair 2A–4C: gentle cleansing that does not weigh hair down; combine with a moisturising conditioner.
How to use it best?
Wet hair thoroughly.
Apply a small amount (short hair) or 1–2 pumps (long hair).
Massage into the scalp for 2–3 minutes using circular movements.
Rinse thoroughly.
Shampoo twice if you use a lot of styling products or have a lot of sebum.
Apply conditioner/mask only to the lengths; rinse with lukewarm/cool water.
Frequency: 2–4 times a week as needed.
What are the key ingredients and what do they do?
Rosemary oil: helps keep the scalp clean and balanced.
Coconut oil: deeply nourishes, softens hair and helps reduce breakage.
Hydrolysed keratin: strengthens and smoothes the hair fibre for added shine.
Sulfate-free • silicone-free • paraben-free. Rosemary plant fragrance with a hint of coconut (moderate intensity).
Are there any precautions (pregnancy, allergies, reactive skin)?
We always recommend a patch test 24 hours before use. If you are allergic to coconut or sensitive to essential oils, avoid use or seek medical advice. Pregnancy/breastfeeding: gentle formula, but if in doubt, consult your doctor. Avoid contact with eyes.